VerdieMedia
01 · FAQs

Everything you might be wondering.

Real answers to the questions we hear most, about what we do, who we work with, how pricing works, and how to get started. Still curious? A free consultation is the fastest way to a straight answer.

  • What does Verdie Media do?

    Verdie Media is a boutique PR and brand strategy agency in Miami. We handle public relations, media relations, brand storytelling, content and social strategy, community building, partnership marketing, and event activations like launches and ribbon cuttings. The thread tying it all together is strategy. We don't make content or send pitches for the sake of it. Everything we do is built to grow your brand with intention.

  • Who does Verdie Media work with?

    We work with health, wellness, lifestyle, and hospitality brands, mostly. But the brands we do our best work with all have one thing in common: they're ready to push past what's comfortable. Whether you're a founder launching something new, an established brand entering a new market, or a business that's tired of forgettable marketing, we're built for brands that want to grow and aren't afraid to stand out. We're based in Miami and work with clients locally and nationally.

  • What makes Verdie Media different from other agencies?

    Most agencies hand you a template, take your budget, and disappear until the next invoice. We don't work that way. At Verdie Media, you get senior-level attention on every account, no junior handoffs, no cookie-cutter playbook. We lead with strategy before we make a single post or send a single pitch, and we treat your growth like it's personal. We're also selective on purpose. We take on a limited number of brands at a time so the work stays sharp and the relationships stay real. You're not a retainer number here. You're a brand we're genuinely invested in making unforgettable.

  • I started a business. Now what?

    First, congratulations, that's the hard part. Now comes building a brand people actually remember. Most new founders jump straight to posting on social media without a strategy, and they burn out fast with little to show for it. The smarter first move is getting clear on your story, your audience, and the few things that will actually move the needle for where you are right now. That's exactly what our free consultation is for. We'll help you figure out your next right step, whether that's a single strategy call to get organized or a bigger plan to build momentum.

  • How much does a PR agency in Miami cost?

    PR and brand strategy pricing in Miami varies widely depending on scope. At Verdie Media, retainers start at $3,500 per month for our Growth Retainer and $5,500 per month for full-service. For brands not ready for a retainer, we offer one-on-one strategy calls at $275 per hour, and project-based work through our Tailored Package. Every engagement starts with a free consultation so you're never paying for more than you actually need.

  • What does a brand strategy retainer include?

    Our Growth Retainer includes PR and media relations, brand storytelling, content direction, social media strategy, community growth, and monthly reporting. Our Full-Service Retainer adds media partnerships, event and launch activations, website and SEO strategy, and paid ads management. The right mix depends on your brand's stage and goals.

  • Do I need a retainer, or can I just get strategy help?

    You don't need a retainer to work with us. If you need direction without ongoing execution, our Strategy Calls ($275/hour) give you senior-level guidance on tools, tech stack, systems, and scaling. Many founders start with a single call and move into a retainer later once they're ready for us to run things. The free consultation is where we figure out which makes sense for you.

  • Does Verdie Media do one-time projects or short-term work?

    Yes. Our Tailored Package is built for brands that need a specific project done rather than a monthly retainer. That includes product and brand launches, partnerships and collaborations, media and press campaigns, events like ribbon cuttings and soft launches, and event coverage with social-ready content like reels and behind-the-scenes footage. After a free consultation, we scope the work to your exact goal.

  • What is the difference between PR and digital marketing?

    PR and digital marketing solve different problems, and the strongest brands use both. PR is about earned attention and credibility. It's getting your brand featured in media, building your reputation, telling your story, and creating trust through third-party validation. Digital marketing is about owned and paid channels you control directly, like your website, SEO, social media, email, and paid ads. PR builds the credibility. Digital marketing builds the reach and the conversions. At Verdie Media, we do both, because a great story nobody can find is just as useless as great ads for a brand nobody trusts.

  • What's the difference between social media strategy and content creation? Who makes the content?

    This is one of the most common questions we get, so let's be clear about how it works. Social media strategy is the plan: your content calendar, what to post and when, the captions, the reels, the carousels, and the direction that keeps everything consistent and on-brand. That's what we handle. The raw content itself, the actual footage and photos, comes from you. Here's the flow: you send us your content in batches, and we turn it into polished reels, scroll-stopping carousels, and captions that sound like you, all organized on a content calendar so you're never scrambling. You capture the moments. We make them strategic, consistent, and worth following. If you need someone to physically film and produce content from scratch, that's a different scope we can talk through in your consultation.

  • Why do I need a website with SEO?

    Your website is the one piece of your brand you fully own, and SEO is what makes people actually find it. Without SEO, your site is a beautiful business card sitting in a drawer. With it, your site shows up when someone searches for what you offer, which means new leads finding you without you paying for every single click. For a growing brand, an SEO-built website works around the clock bringing in people who are already looking for you. It's one of the few marketing investments that compounds over time instead of disappearing the moment you stop paying.

  • What is the difference between SEO and GEO, and do I need both?

    SEO (Search Engine Optimization) helps you show up in traditional search results like Google. GEO (Generative Engine Optimization) helps you show up in AI-powered search like ChatGPT, Google AI Overviews, and Perplexity. They overlap, but they're not the same. SEO is about keywords, links, and ranking on a results page. GEO is about being the clear, trustworthy source an AI pulls from when it answers someone's question. And yes, you increasingly need both. More and more people are asking AI tools for recommendations instead of scrolling Google, so a brand that's only optimized for traditional search is leaving the fastest-growing channel on the table. We build for both from the start.

  • How does Verdie Media use AI?

    We use AI to work faster and sharper, not to replace the strategy or the human judgment behind it. AI helps us with research, keyword and market analysis, content drafting, and building systems that keep client work organized and consistent. What it doesn't do is make the decisions. The strategy, the creative direction, the relationships, and the actual thinking come from over a decade of real experience. Think of AI as a tool that lets us spend less time on busywork and more time on the parts that actually move your brand forward. We stay ahead of the tools so our clients stay ahead of their competition.

  • Should I hire someone in-house or work with an agency?

    It depends on where you are, and we'll always be honest with you about it. An in-house hire makes sense when you have steady, full-time work and the budget to cover a salary, benefits, and the ramp-up time it takes one person to learn every skill you need. The catch is that one person rarely does PR, content, social, SEO, events, and strategy all well. An agency gives you a whole range of expertise for less than a single senior salary, plus systems and relationships already in place from day one. If you're overwhelmed and trying to do it all yourself, an agency is usually the faster, more affordable way to get real traction without the risk of a full-time hire. Start with a free consultation and we'll give you a straight answer about what actually fits your business.

  • How do I get started with Verdie Media?

    Every brand starts with a free consultation. We talk through where you are and where you want to go, then figure out the right fit together. No pressure, no obligation. If we're the right team for you, we'll tell you. If we're not, we'll point you in a better direction.

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Ready to stop guessing and start building?

Your brand deserves a strategy built around where you're actually going. Not a template. Not a cookie cutter plan. A real, custom roadmap with a team that gives a damn.

Not sure if we're the right fit? That's literally what the discovery call is for.

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